About the company
Globalfy 🇺🇸🚀 is an all-in-one platform to simplify doing business in the US: open, manage, and expand to the American market from anywhere.
We are a company that grew more than 500% in the last few years. Our business is #BORNTOBEGLOBAL, and there are plenty of opportunities for you to grow and develop your career with us. Our team members are part of a successful story and they make a difference in the world.
Apply for this incredible opportunity to become a #Globalfire!
Why work at Globalfy
At Globalfy, we embrace diversity and celebrate the unique cultures and backgrounds of our global team. Here, you'll find an inclusive and dynamic work environment, with opportunities to learn, grow, and thrive with more than 60 talented colleagues from eight different countries.
We offer a thoughtful benefits package designed to support each team member's well-being and professional journey, while creating a workplace where everyone feels valued, heard, and empowered to contribute.
Our clients rely on us for effective, high-quality solutions that help them confidently expand their businesses to the US. Our services include:
Business Formation
Bookkeeping Services
Tax Services
Virtual Address
Who we are looking for
Curious minds and hands-on problem solvers who aren't afraid to think differently and help drive meaningful results!
About the position
This is the leadership position for Marketing at Globalfy, reporting directly to the CEO. There is no layer between this role and the CEO, and no layer between this role and execution. You own the function: strategy, hands-on delivery, and results.
Globalfy helps international entrepreneurs open, operate, and scale companies in the United States. We serve more than 12,000 founders from over 100 countries, primarily across Brazil, Portugal, Spain, and Latin America, in Portuguese, Spanish, and English.
The mandate has two halves. Communication: own how Globalfy is understood in every market we serve, in every language we serve it in. Acquisition: own how qualified demand reaches the business, and reduce our dependence on any single channel.
This role is for someone who still builds. You will lead a small team and manage external partners, and you will also be in the tools every week.
Your main responsibilities
The core mandate
Our acquisition has been concentrated in too few channels. Your primary objective in the first year is to build a diversified acquisition base with organic and AI-driven discovery at its center, while keeping paid efficient rather than load-bearing.
Everything below serves that objective.
What you own directly
Organic discovery and answer-engine visibility: Traditional SEO is table stakes. The questions that drive our business (how to open a US company as a non-resident, LLC versus C-Corp, EIN, non-resident taxation) are increasingly answered inside ChatGPT, Claude, Perplexity, and AI Overviews without a click. You are responsible for Globalfy being the cited source in those answers: entity authority, structured data, presence in the sources models retrieve from, and measurement of that visibility. If this is new territory for you, say so in the process. If you think it is the same as SEO, this is not the right role.
Multilingual content operation: Volume across PT-BR, PT-PT, neutral Spanish, and EN-US is not achievable with traditional headcount and not acceptable without quality control. You will run an AI-assisted production process with human editorial ownership. Our standard: content must read as written by a practitioner, not generated by a model. Localization means adaptation to the target audience, not translation.
Paid acquisition: Google Ads, Meta, LinkedIn, YouTube. Efficiency by market and by language, not blended averages.
Leads Communication: Nurturing, reactivation, and lifecycle communication in HubSpot, coordinated with CX on retention messaging.
Brand and positioning: Consistency of message across four language variants and three regions.
Founder and leadership authority: Founder-led content, including the CEO's LinkedIn presence, is currently a real acquisition channel operated by the CEO personally. You will take ownership of structuring, scaling, and measuring it. This is an explicit deliverable, not a favor.
What you delegate and manage
Events and field presence, PR and media relations, design and video production, and technical work. You are accountable for outcomes and for vendor selection and performance, not for execution.
What you coordinate but do not own
Affiliate and referral programs sit with Partnerships. Sales development sits with Sales. Product marketing inputs come from Product. Your job at these borders is a written interface, not ownership. See below.
What is explicitly out of scope
Pricing, plan and product definition, and any commitment on service delivery or turnaround times.
Decision rights
This is the section that determines whether the role works. Read it carefully.
You decide alone
Allocation across channels within the approved budget
Vendor, agency, and freelancer selection and termination
Content calendar, editorial priorities, and topic selection
Creative, copy, and campaign structure
Test design and what gets killed
Tooling within the approved stack budget
You decide with the CEO
Total marketing budget and any reallocation above a threshold
Entry into a new market or a new language
Repositioning, rebrand, or change to core message architecture
Headcount changes
Any public claim involving tax, legal, or regulatory substance
You do not decide
Pricing and packaging
Product roadmap
Service scope and delivery commitments
Goals
First 90 days
Full audit delivered: channel mix, cost per acquired client by language and by market, content inventory, and current visibility in both search and LLM answers
Written interface agreements signed with Sales and Partnerships (see below)
Baseline instrumentation in place and trusted, with measurement gaps named
A 12-month plan with a channel diversification target and the investment required
First 6 months
Non-paid share of new acquisition improved
Cost per acquired client held or improved in each of PT, ES, and EN
Measurable presence as a cited source in AI answers for priority queries
Content operation producing at agreed cadence in all four language variants with quality gate passing
Targets in brackets are set with the CEO in week one and reviewed quarterly.
Interfaces
These are written agreements you are responsible for putting in place in your first 90 days. They are not optional and they are not solved by meetings.
With Sales: shared definition of MQL and SQL, follow-up SLA, handoff mechanics, and a shared pipeline target rather than separate departmental targets.
With Partnerships: attribution matrix covering affiliate, referral, reseller, and introducer motions, and a written rule for resolving deal conflict between partner-sourced and marketing-sourced opportunities.
With CX: ownership boundary between acquisition messaging and retention and expansion messaging.
With Finance: budget approval cadence, and access to the cohort, CAC, LTV, and churn data required to close the loop on your own goals.
Globalfy is currently reviewing its organizational structure. These interfaces are written at the functional level precisely so they hold regardless of what reporting lines look like afterward.
Compliance and claims discipline
We operate adjacent to tax, legal, and regulatory subject matter. A careless claim is not a marketing problem here, it is client exposure.
All public content touching tax, legal, or compliance substance passes a review gate before publication. You own that gate.
Acquisition practice must be compliant with GDPR and LGPD, including lawful audience sourcing, consent, and WhatsApp opt-in requirements.
No claims of guaranteed outcomes, guaranteed approval, or tax elimination.
Minimum knowledge, skills and abilities required
Experience
5 to 7 years in marketing, with at least 2 owning a function or a P&L relevant channel end to end. We are filtering for evidence, not tenure.
Demonstrated results in organic acquisition and content-led growth, with a portfolio you can walk us through
Hands-on operator experience with HubSpot, Google Ads, Google Analytics, Meta Ads, Search Console, and an email or lifecycle platform
Experience running acquisition in more than one language and more than one country, with real evidence of adaptation rather than translation
Experience building or restructuring a content operation using AI tooling with human editorial control. Be ready to describe the workflow, the quality gate, and what broke.
How you work
You write. Clearly, in at least two of our languages, without a model doing the thinking for you.
You are analytical by default and comfortable saying a channel is not working before someone asks
You build the plane while flying it, and you know which parts of the plane you are not allowed to improvise on
You operate with autonomy. In this structure, escalating every decision is a failure mode, not diligence.
You are at ease in a multicultural team across Brazil, Portugal, Spain, and the United States
You'll stand out if you…
Have direct experience with answer-engine optimization, LLM visibility, or entity authority work
Have measurement literacy beyond last-click attribution: incrementality testing, geo holdouts, or media mix work
Have experience in B2B or B2C services with a considered purchase and a sales-assisted motion
Are familiar with cross-border, fintech, professional services, or regulated categories
Type of recruitment
Remote (Brazil)